At one point, we paused and asked ourselves:
Was what we were doing truly serving the world we wanted to be part of?

The answer was clear.
And with that clarity, we knew the path had to change.

This is where Rara’s transformation began.

We didn’t want to be part of a system where animals suffer.
This wasn’t an accusation.
It was a realization.

Value doesn’t live only in what is seen.
It lives in the story behind it.
And in that story, no living being should be harmed.

So we began looking for another way.
By looking deeper.

We don’t read the world as human-centered only.
We see soil, water, animals, and people as part of the same story.

When one is ignored, balance is lost.
We don’t see the ecosystem in fragments, but as a whole.

This question set us on a new path.
Would you like to think with us?


We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.